Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

It's Time Again For Your Local NBC Station To Become An Olympics Expert

The Olympics are here again, which means it’s time for local NBC stations to come up with clever and unique ways to describe the Olympians NBCUniversal desperately needs you to care very, very deeply about.

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Thus Olympic Zone, the program that pops up on schedule like a cicada brood, evicting Jeopardy! from your local TV schedule and replacing it with... very clever and unique programming.

Timothy Burke is formerly Deadspin's Video Director.

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